A case study on teens, text messaging, and campaign effectiveness has been published over at Mobile Cause. Here’s a snippet:
Florida Church Reaches Youth
RPM: Revolutionary Passionate Ministry — a youth movement of First Baptist Church Eustis — has creatively and strategically implemented mobile tools into their ministry this past year. Here’s what happened when pastors Daniel and JP decided to go mobile:
Weekly attendance before SMS=40-60 kids
After implementing SMS=70-90 kids
Event attendance before SMS=20 kids
After implementing SMS=60 kids
Read the rest of this case study at Mobile Cause (post, PDF).
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[Case Study] Mobile Cause: Youth Ministry Implements Text Messaging Strategy
Thursday, February 2nd, 2012Read the rest of this case study at Mobile Cause (post, PDF).
For additional case stuides, see our Case Studies and Resources page.
Tags: Mobile Cause, mobile in analytics, Mobile in Analytics/Marketing/Development, mobile in personal, mobile in personal/moment, SMS, teens, text messaging
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