Mobile Ministry Magazine (MMM)

Posts Tagged ‘copyright’

Raising the Bar for Bible Apps

Monday, August 1st, 2011

logos bible app screenshotWe come down pretty hard on Bible apps here at MMM. Either they aren’t focused enough, or they have so many features that people get lost in using them (a product focus issue). Nevertheless, there’s always room to talk about what they do well and what can improve from there.

What Mobile Bible Apps Do Well

Its well agreed, even when comparing leading Bible apps to other eBook readers/applications, that Bible applications are well developed for their target. From the handling of notes, to offering different views to compare content. Bible apps seem to run in the lead in respect to having the kind of user experience (UX) that is responsive to many of the needs of the Bible reader.

Footnotes, cross-references, and some even integrate image support better than you’d see on the Nook, Kindle, or other electronic reading devices. Add to that, an large body of content (usually priced appropriately), and you basically have a niche in mobile Bible apps that can pretty much sustain itself – for a little while longer at least.

And then you just have availability. Just look at our Bible apps listing – there’s at least one Bible app (and therefore several Bibles and other religious literature) available for nearly any mobile device. There are even SMS and audio-only options for those folks that would prefer something a bit more responsive to those reading and learning styles. I’ve been around mobile devices and software for a very long time, I don’t know of any genre outside of games that covers such a diverse range of devices and usage types.

What Mobile Bible Apps Don’t Do So Well

Where mobile Bible apps falter, and this is true for just about anything attached to the publishing world, is in two specific areas: access and consistency.

In respect to access, we still have the situation with Bible applications that content is locked to specific applications. Though we are getting better with this – just recently, we saw the release of Simple Bible Pro for HP webOS devices which uses Laridian’s licensed content. Instead of a situation such as a single vendor needing to making an application for (and then support) various mobile platforms, another company has made the application, and there was some cross-licensing able to be done here. This doesn’t happen enough, and therefore Bible software companies are dealing with access the hard way – building platform-centric silos. And in most cases aren’t even taking advantage of respective platform strengths when doing so.

Then there’s consistency. I’ll let Kevin Purcell from Christian Computing Magazine take it form here:

…While all of these are good apps, they have one thing in common. They lag behind their iPad/iPhone counterparts running on iOS in features and sometimes in stability. Let’s take Olive Tree Bible Reader as an example. The iOS version is rock solid and has a lot of great features. It has split screen capability and markup features like book bookmarks and notes. The most recent stable Android version only recently added some of these features, but not all of the iOS features are present yet. Logos has a good iOS app. They haven’t even re-leased an Android version yet, but do have a public beta (see link above). Their beta is little more than a book reader. You cannot compare translations, there is no Passage Guide or Word Study Guide and like the iOS version it has no note taking feature, bookmarking or highlighting. Laridian’s Android app is an alpha, not even a beta. I downloaded it and they have a great start, but it is definitely missing most of the great features of the iPhone version…

Read the rest of his July 2011 article (PDF)

Feature parity is important whether you are doing simple reading, or diving into a more in-depth study with your community. This aspect really hits folks who move to another mobile device and have gotten used ot a specific feature.

How Then to Raise the Bar

This is the part where you make the call. Being that mobile Bible apps have this base, where do they need to improve or become better in your perspective? Let’s hear what you have to say, and maybe the voices can get some of these excellent companies to consider tweaking their offerings in that direction.

 

Does Publishing Change or Do We

Tuesday, November 9th, 2010

Composed in Evernote, this is a doc that I’ve been working on for a week or so. Hope it comes out nice.

Am sitting is a car at the moment talking about the kiosk project and some of the issues that relate to how the bible publishing industry can move forward. We know for certain that publishing the way that is has been going for the last 50-100 years isn’t going to continue in the face of advancements made digitally. From content distribution to monetization, there are questions to be addressed and none of them will endear easy answers.

Ownership and Access

The common perception of ownership is that of sovereignty and domain. When you purchase a product, you take responsibility of it’s upkeep and any additional service to fix or improve the initially purchased product is done for an additional fee.

Access is the ability to get to content, but not necessarily the ability to change or maintain it. Access usually has additional rules around it such as copying, sharing, and forwarded distribution. In some cases, access might be tied to another service agreement which allows for updates to the content (product) and some kinds of maintenance.

To be blunt, there has never been a model of publishing where we have owned the Bible. Access is granted through agreements we enter into with publishing houses. Distributors may also have a slice of this access pie, but it all ends up in the same equation – you don’t own your biblical material, you are granted access.

Access and Publishing

With that said, the publishing industry would seem to have an excellent heads-up on some of the upcoming trends in this information economy. They have the intent, the content, and the understanding of the marketplace to continue with this model for some time longer. Truly, there are many persons who don’t have access to the Bible or it’s associated materials who would prove to be solid markets for publishing houses to pursue.

Yet, as I look at the world around me, the question about information isn’t ownership, it is access. If I have the access to the source, when I need it, does it make sense to continue to purchase access in silos (books, applications, audio formats)?

The kiosk proposes that someone only needs to know where a central content distribution area is. The internet proposes that you only need to know the website, or at the very least be connected to a person who does have the access and will share it (that link) with you. To a publisher, how does their model of selling success make sense in the light of such changes in the receiving method?

Publishing’s Opportunity to Change

There have been a lot of calls for publishing to change. We’ve gotten into the fray here with our series item The Future of (Biblical) Publishing. And it is true to an extent that publishers are facing the moment of change, thing is, they still hold the cards (content). Therefore, anything that looks like change to them has to ultimately work in their benefit.

Monday Note recently posted an article in a similar scope to MMM’s and came to a similar conclusion:

“Coming back to the subject of this column, the shift from paid-for files to rights for books or digital contents won’t come easily. As a telco exec told me last week: ‘It took centuries to convince people their money was more secure in a bank than under a mattress; convincing them they should trade ownership for access rights will take some time’.”

Publishing’s opportunity to change isn’t just a matter of changing to a digital-enabled economy, but being a literal agent of behavioral change for authors/consumers. But, if I were a publisher, how could I go about changing something that was so embedded into the way we think/use content?

Or, is it us who need to change our viewpoint of what really is the reality of ownership, and modify our perceptions and use to that in light of publishing’s hold on content?

 

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