The other week, we were approached with shuttling some of our content to a mobilized service. That service would basically take the RSS feed and then do some optimizations in order to make it work best for its platform.Well, we’ve got a lot of content here, and one of the items that came back to us was that we’ve got a lot of content and it makes it hard for them to figure out the best way to present our content. That’s a problem, but also speaks to the nature of the content here at MMM, and some of what has been happening behind the scenes to make the experience of reading the most relevant content more possible.
Developing The Firehose
Back when MMM got started online (April 2005), we had a model that was basically a copy of many of the high-traffic websites of the time: publish, publish, publish. I can remember at one point putting up 5-6 pieces a day, and many times unique pieces. For those not knowing what MMM was (amazing how folks stumbled upon us via a simple search), this wasn’t a bad thing. But over time, that got to be a bit much. We went to a single-post-a-day schedule many years back, and for the most part have been able to keep a consistent and constant stream of content flowing.
With that change in frequency came a change in the type of writing. I noticed from the analytics that the longer posts that we made had people stick around a bit longer. And not just to read that post, but they were most likely to go visit someplace else on the site. I shifted into making long-form content, best suited for contemplative reading – rather than quick skimming (other tech sites went this route) – but not to the length of what would be found on many theological sites (dissertations I tell ya). That change was also good for consistency, but a pain in the butt for organization.
The Battle to Organize Content
The move to WordPress from Blogger presented a chance to address some issues in terms of how content was organized on the site. At the time of that move, there were almost 3000 posts published and not quite a half of them were tagged/categorized. Google moved Blogger to a tagging system in the midst of our writing, and – well, its a lot of work to go back and retag content. I did a retaxionomy of the content based around some tighter editorial needs in that move to WordPress, and for the most part, its served us well.
What you might not have noticed is that some of those old posts from Blogger (see, http://archived.mobileministrymagazine.com) have been slowly making their way into WordPress. Unfortunately, the amount of content and structure of content wouldn’t import into WordPress, so each post has to be individually added to WordPress, retagged, and then categorized. That’s just something that will continue to take a while. In the meantime, there’s new content being produced that meets the current organizational schemes, in that long-form method, that’s usually quite unique, and generally posted on a consistent basis.
See the fun?
Steps of Manage the Firehose
Now, you would think that with some background in content management and information architecture that we probably shouldn’t be in this situation – but the fact of the matter is that MMM has changed over the years, as has its audience, as has the content. There are some streams of content not as often posted here anymore (direct software and hardware reviews), and there are others which tend to get much more the light of day (processes and UX matters). Where the content here becomes usable for you is in two offerings – based on the detail of the types of categorizing that happens here:
- Search
- RSS
Search is probably the most important (and most used) functional feature of this resource. Mainly because it is able to not only deal with the content that we’ve organized, but also dig a bit more into what we haven’t organized (thanks Google and WordPress). One of the pieces that is (unfortunately) missing from our mobile website is a suitable search interface (this is present on the alternate mobile website however). Not sure how and when that could be addressed on the mobile site, but its clear – at least from those of you who come here via Internet Explorer/Firefox/Safari that its a needed feature in terms of getting around.
RSS is the quieter feature used to manage the amount of content here. The way its used is actually a crafty by-product of the tags and categorization system present within WordPress. Every category and every tag points to a page that has its own RSS feed. This means, if you are looking at a subject area (perhaps Mobile in Missions/Evangelism for example) and you want to just get the updates for that stream of content only as it is published here, then all you need to do is either click on the RSS (orange colored) button in your URL bar, or take the URL for that page (http://mobileministrymagazine.com/tag/mobile-in-missionsevangelism/) and just add “feed/” to the end of the address and you have just the data stream for that page. Nearly every page has that functionality built in – and I’ve just not done a great job in talking about it.
The Missteps in that Firehose
The problem with things comes on some of our static pages (Bible apps, Case Studies, etc.) of which there is a listing of content, but those items are merely just a listing. There wasn’t a design to that set of data other than just putting it out there, making sure it linked to the right places, and sat under the correct subheading. That’s now biting MMM in the butt. Especially with the Case Studies/Resources page, there’s just an increasingly deep listing of content, and outside of searching on the page (click F3 on your keyboard if you are on a laptop and you can search within any single webpage), you just will have a hard time of finding what you are looking for.
WordPress is a decent content management system. However, making it work for this application (a multi-contextual listing of resources) would be stretching it a bit – even with extensions. The goal for each page is to be available, but to also be easy to manage. Until recently, that’s not been a problem. The query from the mobile services provider poked at that crack in the wall and we’ve got to figure something to do around it.
One of the solutions is to republish every resource and link on those static pages as a posting with their own set of categories/tags, and then build a custom page that would be able to contain those items. For those reading the blog, that’s going to be a lot of content coming through – and while some might be good to see, there are a lot of links to republish there. Another solution is to use the Links feature within WordPress, and then create a series of custom pages that would display those links as organized. Some of the work to do that has been started (in the background), but I’m still not sure what the final result will look like – though it will be a breeze to manage.
How You Can Help
As you can see, we are indeed aware of the amount and level of content that’s published here. Contrary to some opinions, we are quite focused as to what gets published and how it stays relevant to the overall purpose of this magazine. What we don’t know is how you engage the content here? That kind of information would help us better address what comes out of this hose, and how to continue to make sure what comes out is valuable. With that said, a few questions:
- Do you use a mobile app to view MMM? If so, which app(s) and why?
- Do you use an RSS reader to view MMM (which, why)?
- Do you use either the normal or alternate mobile websites?
- Do you use the email subscription via Feedburner to read content? If so, how do you archive, organize, resource those emails?
Thanks for your feedback on this. And if you have other ideas on how we can better manage the amount of content that comes here, do feel free to chime in via an article comment, the contact form, or Twitter (@mobileminmag)
![[Screenshot] MobMin.Info (from iPad) - Share on Ovi [Screenshot] MobMin.Info (from iPad) - Share on Ovi](http://media.share.ovi.com/m1/lt/3260/2e42c33b850443a5905da4d1fff8b284.jpg)
7 Years Online, 2 Years Full-Time, What It Looks Like Today
Friday, April 27th, 2012One of the questions that comes not long after giving a description about MMM and its activities is, “how does it enable you to make a living?” I’m not married, and so that’s an easy question (some months are much harder than others). But, seeing that today is one of those days where I’m engaged with a client -this post, as with many others, has been written at least a week in advance of it posting – I thought it good to talk a bit about how MMM exists beyond the articles published, and what could be coming down the pipe to help things further for all interested parties.
Training and Consulting
MMM is a very low-overhead operation. Much of the output that comes from this endeavor comes as a result of using the mental capacities of me (Antoine, the founder). One of the ways this capacity is leveraged is in training and consulting opportunities.
Training usually happens with small and medium-sized businesses whom are looking to implement a technology or series of technologies to a team or several teams. To that end, I work with a few companies and groups local to NC and PA to be an available trainer for software and the occasional mobile implementation. That has been as simple as BlackBerry training, and as complicated as training project managers to use MS Project for their specific brand of project management processes/workflows.
Consulting is another area that’s used (not as often as I’d like, but hey, that’s the economy for you) to fund things here. Consulting takes place around two core communication technologies – web design/development and Microsoft’s SharePoint product. That’s my background, and given the scope of work that I’ve done in development, administration, and analysis around web and projects, it makes for a suitable engagement point for fundable activities. What that can look like for you can be any number of things – minus building your mobile app for you – as it is a wide and deep set of skills.
At any given point, there may be zero to four companies that I’m engaged with at a time (not including those just talking to to develop the relationship). The bulk of that work is developing the relationships, and (the slow process of) turning that into compensated work. Much of this work is short term (hours to days), and so there’s no need to be present in a cubicle for months on end – the flexibility allows for the consistency of content that you see on the magazine, and the constant pressing forward of skills and knowledge. It does allow for an office that can be nearly anywhere (#todaysoffice), which is its own source of market visibility.
Presenting and Speaking
Another means of bringing in income to fund living comes from presenting and speaking. I will admit that this has probably been the hardest aspect of things because to be recognized as a speaker you have to (a) be seen speaking and (b) have something unique enough to talk about that people will pay you to do it. There aren’t as many opportunities to do this as I’d like – some say its because there’s been no formal book published (!!) – but as things move forward with not only the magazine, but the subject of mobile ministry, there are those opportunities which present themselves.
Unfortunately, some of the hindrances with the presenting and speaking comes of the very wide geographical, theological, and political applications of mobile ministry. I just can’t afford to travel as much as some do, and working on grants and sponsorship takes as much time as living. Don’t get me wrong, there’s opportunities to leverage the technologies of the moment to get to some places (as done with BibleTech in 2011), but that’s not always the case and you miss those connections that should turn into those training, consulting, and speaking engagements when you do. For a recent example, I missed being in on the Mobile Ministry Forum webinar that happened yesterday, because of ork scheduled that was needed to put food on the table. The folks whom are missionaries and constantly going between raising support and not fainting from their ministry work have taught me a ton because of this.
Other Stuff
Beyond these activities, there are actually some friends and family who have been quite generous for some of the living needs. I know that some have gotten tired of my monthly calls for prayer to make sure that I make the budget for the next month (its honestly hard for some of them to understand why I’d ocntinue with MMM rather than get a “regular” job – that whole “calling” thing is not normal language to some). Perhaps things will improve on over time as mobile and ministry are seen to have a more implicit intersection beyond “let’s get that app done.”. I’m not sure. But, that’s just to say that I’m not resting on just getting the four activites described above as the main pieces of the puzzle. I’m always looking for additional avenues where the knowledge and understanding gained from MMM pushes the Body forward, and keeps compensated work flowing.
Truth is, I never wanted to do this with the intention of making a dollar, I just needed an answer to a question that no one was looking to answer… in 2004. Perhaps the value in that is all that should be gained from this for me… What you and those who have written or visited here over the past have gained is another thing – of which I hope has been very valuable to forwarding your understanding of the faith and the technology lens of mobile alongside it.
There is some rumbling towards partnerships with other ministries and companies with whom this venue is a suitable launching pad towards their audiences. Stay tuned for that, or get in touch if that’s something you/your organization might find suitable.
That’s pretty much it. I’ll continue to push along here until something else happens that means that this shift is no longer needed to be pushed from this person/angle. This magazine has been online 7 years (as of a few days ago), with about 3000 articles/posts published, a methodology finalized, and a number of experiments. If this it continues, that means that these and other avenues will present themselves. If not, and this is how it ends, well, I can’t say that I didn’t do my part in seeing search engines as intended. I just hope that when you leave this site, whether you’ve read one or several pieces, that you’ve come away with a perspective to understanding the implications of mobile and technology that puts your best faith forward.
Tags: Antoine RJ Wright, consulting, experiments, financing, partnerships, presentations, SharePoint, speaking, stewardship, tech, training
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